How to Write an Effective Appeal on Amazon
Common Reasons for Submitting an Appeal
1. Account Suspension: Often due to performance issues or policy violations (e.g., selling restricted items).
2. Listing Deactivation: May result from product authenticity concerns or incorrect details.
3. Policy Violations: Examples include intellectual property issues, pricing errors, or drop shipping violations.
4. Inauthentic Product Claims: Triggered by customer complaints or flagged system alerts.
Steps to Write a Winning Appeal
1. Identify the Issue:
• Review Amazon’s notification in the Performance Notifications tab.
• Investigate the root cause thoroughly.
2. Draft a Clear Plan of Action (POA):
• Root Cause: Identify why the issue occurred.
• Corrective Actions: Detail how you resolved the problem.
• Preventive Measures: Explain steps to avoid recurrence.
• Be specific and include evidence like invoices or updated processes.
3. Submit Your Appeal:
• Log into Seller Central, locate the notification, and click on “Appeal.”
• Attach your POA and supporting documents.
• Review for clarity and accuracy before submission.
4. Monitor Amazon’s Response:
• Amazon usually replies within 48 hours. If denied, refine your POA based on feedback and resubmit.
Best Practices for Appeals
• Be Professional and Apologetic: Own the issue and maintain a constructive tone.
• Provide Supporting Evidence: Attach relevant documents, certifications, or photos.
• Keep it Concise: Avoid unnecessary details—focus on facts.
• Address Each Issue Separately: Ensure clarity by tackling problems one at a time.
• Show Preventive Measures: Amazon values assurance that the issue won’t happen again.
Avoid Common Mistakes
• Vague POA: Generic explanations reduce your chances of reinstatement.
• Blaming Amazon or Customers: Always take responsibility.
• Skipping Preventive Steps: Highlight measures to avoid repeat issues.
Final Thoughts
Submitting an appeal requires clarity, responsibility, and actionable solutions. By focusing on the root cause, presenting a detailed POA, and addressing Amazon’s feedback, you can improve your chances of success. If your initial appeal fails, refine your approach and try again.
Need professional help? Reach out to experienced Amazon consultants for tailored assistance.